Pay Per Click Marketing India

PPC(Pay Per Click) it is used to direct traffic to website. In PPC advertisers pay when ad is click. Three largest operators are Google Adwords, Microsoft ad-center and Yahoo. The concept of PPC model is generally design given by Bill Gross. Google started search engine advertisement in 1999. PPC actually introduced in 2002.

Here is difference in SEO and Pay Per Click marketing. PPC ads usually separated from regular search results and appears in colored box on search pages, most search engine and portal. On the other hand no risk is involved with PPC means you don't need to worry about your website banned from a search engine.

You have to pay for every click so targeting is very important. Many of people lose money when marketing through pay per click. Many business does not support PPC marketing while others rely on PPC marketing.